30 JAN, 2012

HIT Entertainment, one of the world’s leading children’s entertainment producers and rights owners, has today announced the appointment of CPLG as the exclusive licensing agent in Germany for top pre-school brand, Fireman Sam.

CPLG will work closely with HIT Entertainment to promote licensing opportunities across all categories in Germany with the aim of replicating the huge, award winning success the brand has enjoyed in the UK where it is now the number 2 pre-school boys brand.

“We’re delighted to have extended our relationship with CPLG to include Fireman Sam in Germany” said Jon Owen, Senior Vice President, HIT Brands Global.  “We are confident this new partnership will generate some fantastic new licensing opportunities, enabling the brand to enjoy the same success in Germany as it has in other key territories.”

Joachim Knödler, Managing Director of CPLG Germany, said “CPLG Germany is very excited to have been appointed as the new agent for Fireman Sam. We see great potential for the brand in the German pre-school segment and the ability to develop a sustainable long term licensing and retail programme”.

The Fireman Sam TV programme airs twice daily on KiKa and is already extremely popular with children in Germany, as are the Sam DVDs. 

Young fans can now also look forward to new toy lines, featuring figures, playsets and vehicles, all distributed by Tomy during 2012. 



Sarah Georgiakakis

HIT Entertainment 

Direct: +44 (0) 207 554 2560 / 07738 026574

Email: sgeorgiakakis@hitentertainment.com

About HIT Entertainment

HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Thomas & Friends™, Barney™, Bob the Builder™, Fireman Sam™, Angelina Ballerina™, Mike the Knight™, Pingu™ and Rainbow Magic™. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.  HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.

About CPLG

Copyright Promotions Licensing Group Ltd (CPLG) was founded in 1974 and is Europe's leading licensing agency, with offices in seven major European cities. CPLG Germany is based in Munich with localised expertise in markets, licensees and retail. The company works with national and international brands across one or all of its territories as well as championing local properties at national levels.

About Fireman Sam™

Fireman Sam™, the Ultimate Hero Next Door, has been racing to the rescue of his friends and colleagues in all sorts of perilous situations since he first made his UK TV debut in 1986. Based in the pleasant Welsh village of Pontypandy, Fireman Sam is a pillar of the community and the hero of every rescue. Whether stuck on a high cliff-face or caught in an underground cave, the children of Pontypandy know help is always close at hand -- thanks to the brave and resourceful Fireman Sam. Fireman Sam airs in almost 100 territories worldwide.

For more information about Fireman Sam, please visit www.firemansam.co.uk or follow all the latest news on Facebook  and Twitter @firemansamuk