23 NOV, 2011

TV data* released today reveals an impressive first week (31.10.11 – 4.11.11) for Mike the Knight which was the number one, most watched show on CBeebies amongst housewives with children aged 0-3 as well as 4-6 year olds

The show outperformed its 4.05pm timeslot, with ratings for HWCH 0-3 up 89% when comparing year-on-year figures and 82% higher week-on-week.

Ratings for children aged 4-6 were also up, this time by 21% when comparing the same the time slot year-on-year and by 24% week-on-week.

Alison Homewood, EVP Programming Distribution at HIT Entertainment said: “We have always had high hopes for Mike the Knight and are thrilled that CBeebies viewers have taken him to their hearts so quickly. Mike the Knight has had a spectacular start and these triumphant ratings put us in a fantastic position for the continued success of the show and for the licensing roll out next year”.

Mike the Knight is a co-production from HIT Entertainment and Nelvana Studio.

*Source: BARB comparisons using 10 minute programme time slot.