1 JUN, 2011

New York, NY — May 18, 2011 — HIT Entertainment, a leading provider of quality children’s entertainment, has signed three deals for new lines of Thomas & Friends™ apparel, footwear and accessories.  LF USA, a subsidiary of Hong Kong-headquartered multinational Li & Fung Limited, will be the new master apparel partner for Thomas & Friends.  SG Footwear, a division of the SG Companies, has signed on to produce Thomas & Friends footwear, and ABG Accessories will produce Thomas & Friends themed headwear, rainwear, umbrellas and cold weather outerwear.

As the new master apparel licensee for Thomas & Friends in the US, LF USA’s AME Sportswear division will design, produce and market Thomas & Friends apparel sets and separates.  This expands upon the successful partnership for Thomas & Friends sleepwear that HIT Entertainment currently has with LF USA. With the expanded licensing rights, LF USA will develop unique retail specific apparel programs and partnerships for Thomas & Friends. Consumers can expect to see Thomas & Friends apparel from LF USA available at mass, mid-tier and department store retailers beginning Spring 2012.

SG Footwear will produce Thomas & Friends athletic footwear, boots, molded shoes, sandals and slippers based on the #1 blue engine that will hit retailers Fall 2011.  Expanding upon the array of Thomas & Friends accessories currently available, ABG Accessories will produce, headwear, rainwear and umbrellas, cold weather accessories and belts launching Spring 2011 at mass retailers.

“We’re pleased to extend our partnership with LF USA,  and partner with SG Footwear and ABG Accessories to give kids and families even more options for a  full range of stylish, high-quality Thomas & Friends apparel, footwear and accessories,” said Gabriela Arenas, Vice President, US Consumer Products, Thomas Division, HIT Entertainment.  “These partners understand both the trends and quality that parents are looking for.  Little engineers will be proud to wear Thomas and his engine friends whether it be on a t-shirt, sneaker, or outwear further enhancing the Thomas & Friends experience.”

“We are very pleased to extend our successful relationship with HIT,” said Rick Darling, President of LF USA.  “A proven brand with strong consumer appeal and success, Thomas & Friends strengthens our portfolio of character licenses and furthers our strategy in the children’s marketplace.”

About LF USA

LF USA is a subsidiary of Li & Fung Limited (SEHK:494), the Hong Kong-headquartered multinational group; and is recognized as the world’s leader in consumer goods design, development, sourcing and distribution.  It manages the supply chain for retailers and brands worldwide from about 240 offices and distribution centers in more than 40 economies spanning across the Americas, Europe, Africa and Asia.  Through its three interconnected business networks – trading, logistics and onshore – the Group offers a spectrum of services that covers the entire end-to-end supply chain.  Corporate website: www.lifung.com.

About SGFootwear

SGFootwear is a subsidiary of parent company, SGCompanies.  Beginning as a slipper company headquartered in Hackensack, NJ since 1896, SGCompanies has been a leading manufacturer of children’s, and adult’s licensed and private-label footwear and apparel for over 110 years.  The company has licensing partnerships with high-profile brands such as Dockers, IZOD, Perry Ellis, Harley-Davidson, Sesame Street, Garanimals, Ben 10, Transformers, Bakugan, and many others.  For more information on SGFootwear, please visit the website on www.sgfootwear.com.

About ABG Accessories

ABG Accessories was founded in 1965 as a domestic manufacturer of knit headwear under the name Elegant Headwear.  ABG has grown to become an international powerhouse n the Fashion Accessories Industry, with a full line of accessory categories which include: Headwear, Cold Weather Accessories, Rainwear, Belts, Layette Accessories, Children’s Hosiery, Soft-Soles Shoes, and Pet Accessories. 

About HIT Entertainment

HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America.  HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan.   HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.


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Noelle Dong \ HIT Entertainment PR                               

T: 646.467.5336 \ ndong@hitentertainment.com       


Sara Levin \ DKC Communications

T: 212.981-5117 \ sara_levin@dkcnews.com