7 JAN, 2011

New Delhi/London

Dream Theatre Private Limited, an entertainment company based in Mumbai, has won the exclusive licensing and merchandising rights from HIT Entertainment, one of the world's leading children's entertainment producers and right's owners, for renowned pre-school brands – 'Thomas & Friends' and 'Bob the Builder' across India, Pakistan and Sri Lanka.

Both 'Thomas & Friends' and 'Bob the Builder' already air on Cartoon Network India, which also has exclusive feeds covering Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and the Madives in English, Hindi, Tamil and Telegu.

Dream Theatre will launch products across apparel, stationery, bags and luggage and back-to-school which will leverage the same brand values that Thomas & Friends and Bob the Builder epitomize thereby inhabiting children's lives beyond television. The products will be available in leading chain stores and kids and toy stores across India.

According to Jiggy George, Founder and CEO, Dream Theatre Private Limited: "We are thrilled and honored to partner with HIT Entertainment and their wonderful pre-school brands and look forward to bringing these properties alive at retail."

Antonio Huab, SVP Asia Pacific, HIT Entertainment, says: "We are very happy to appoint Dream Theatre as our agent for Thomas & Friends and Bob the Builder covering India, Pakistan and Sri Lanka. These are important markets for us and we hope Dream Theatre will help bring these much loved brands into the lives of even more children through some strong licensing programmes complimenting our already established TV presence".

'Thomas & Friends' and 'Bob the Builder' are highly popular global brands, marked by rich and engaging content forming a springboard for a child's imagination. With characters providing great friends for life's early lessons, they help children grow through new adventures and encourage them to actively explore and discover their ever-widening world filled with exciting stories, characters and places.

About Dream Theatre:
Dream Theatre is a start up Entertainment Company that uses the power of licensing to build new brands, enhance the strength and presence of existing brands, represent companies on syndication and licensing and consult on retail and licensing projects thereby creating an optimal synergy between the brand property owners, retailers and their corresponding end-users.

The company is set up by Mr. Jiggy George, who has over 15 years of experience in marketing, sales and the licensing industry – having worked with Viacom, Turner & the Times Group. Armed with a very competent and experienced core team, Jiggy aims at building the first professional Licensing enterprise of its kind in the country and aims at creating out of box licensing models for brands across innovative categories.

About HIT Entertainment:
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America. HIT also acts as a worldwide representative for The Jim Henson Company's library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com