Thomas & Friends continues to reign as the UK's number 1 pre-school property reveal NPD results released today. This is the 11th year the brand has held the coveted slot which is based on EPOS data for toy sales gathered from major retailers across the country.
Rick Glankler, Senior Vice President, Global Brand Management – Thomas & Thomas Division, EMEA, HIT Entertainment says: "2010 was an exceptional year for Thomas at retail and today's results cement the brand's position as the continued number one choice for pre-schoolers".
In addition to strong toy sales, last year saw Thomas & Friends' move to CG-animation result in increased TV viewership and share on FIVE's 'Milkshake!' alongside a 20% rise in annual Home Entertainment sales.
As well as being the UK's number 1 pre-school property, Thomas & Friends sits in pole position in other key markets around the world. These include the US, Germany, Australia, Korea and Japan.
About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com