8 FEB, 2011

New York, NY

HIT Entertainment, one of the world's leading providers of high quality children's entertainment, has entered into two first-time licensing deals with KidKraft and Kids Only, Inc., a division of JAKKS Pacific (NASDAQ:JAKK), for Thomas & Friends™ children's room décor and furniture lines. Both lines will be available at leading mass retailers throughout the United States and Canada in Spring 2011.

KidKraft, which has over 40 years of experience crafting, manufacturing, and distributing wooden children's products, plans to develop a line of Thomas & Friends wood furniture including a toy box, toddler bed, table and chair set, and a step 'n store. Kids Only, Inc. a leader in innovative kids' activity tables and outdoor furniture will be producing a variety of metal and plastic room décor, activity table and chair sets and patio furniture products. This is the first time a line of patio furniture has been developed for Thomas & Friends.

"Working with KidKraft and Kids Only, Inc., we will be able to create lines of Thomas & Friends furniture and decorative accessories that capture the timelessness of the brand,” said Gabriela Arenas, Vice President, Consumer Products, Thomas Division, HIT Entertainment. "The high-quality products will not only delight young Thomas fans, but will also please parents with their durability and modern classic designs.”

"KidKraft classic designs are a great fit for the Thomas & Friends brand, and we are thrilled to have the opportunity to work with HIT Entertainment on this line,” said Steve Lampert, CEO at KidKraft.

Bob Pagano, Vice President, Marketing at Kids Only, Inc. said, "The Thomas & Friends-inspired room décor will enable Thomas the Tank Engine™ fans to take the number-one engine from their TV screens into the coziness of their bedrooms. We look forward to working with HIT Entertainment on products that will let little ones imagine that they are living on the Island of Sodor with Thomas.”

Thomas & Friends isthe #1 preschool licensed property for the past 10 years in the US1. Thomas & Friends, which was created by a father for his son more than 65 years ago,invites children to enter a world of imagination through the tracks of a train and the words of a story. Today, families in more than 180 territories enjoy fun and adventure with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. Thomas & Friends is making tracks to great destinations on PBS KIDS® and PBS KIDS SproutSM. For more information about the world of Thomas the Tank Engine and his friends,please visit www.thomasandfriends.com.

About KidKraft
KidKraft is a leading creator, manufacturer and distributor of children's wooden furniture, imaginative toys, gifts and room accessory items. KidKraft was established in 1968, and has been a proven pioneer in the industry for 40 years, emphasizing creative design, excellent quality, dependability and competitive pricing. Thanks to integrity in leadership and an uncompromising commitment to quality and creative design, KidKraft leads and exceeds in the world of wooden toys.

About Kid Only Inc.
Kids Only!®, a division of JAKKS Pacific, Inc., is based in Westborough, MA, and is dedicated to offering children and parents a wide selection of children's patio furniture, room décor furniture & accessories, and other great toys.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world. JAKKS' diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys and Pet Toys sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!™, Tollytots® and Disguise™. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney®, Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco®, Pokémon® and Cabbage Patch Kids®. www.jakks.com

About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS Sprout®. For more information, visit www.hitentertainment.com.

To download artwork, please visit www.hitnewsonline.com.


1 Source: The NPD Group / Consumer Tracking Service