14 FEB, 2011

NEW YORK, NY


International sensation Roary the Racing Car™ is zooming onto store shelves in the U.S. in early 2011. Following a successful U.S. broadcast launch on 24-hour preschool television channel Sprout®, the much anticipated new Roary™ line including toys from Bandai America Incorporated and K'NEX® hits Toys"R"Us® stores and Toysrus.com this Spring. Roary's first U.S. DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will also launch at mass retailers in June. In addition, new never-before-seen in the U.S. television episodes will air on Sprout in April 2011. Roary the Racing Car was created by Chapman Entertainment and is represented by HIT Entertainment in North America.


As the U.S. master toy licensee for the speed-loving racing car Roary and all his friends, Bandai America Incorporated will offer a full line of Roary toy products perfect for preschool children in multiple categories including die-cast, push-along Racing Stars, Talking Turbo Vehicles, Roary R/C , Silver Hatch Racetrack playsets and more. Three key items - die cast vehicles, Talking Turbo Vehicles and the R/C Roary - will be packaged with a special episode of Roary the Racing Car on DVD. All products will be age-graded 3 years and up, and will be available at Toys"R"Us and Toysrus.com beginning in March.


Following the Bandai toy launch, Roary fans will be able to find Roary building sets from K'NEX exclusively at Toys "R"Us beginning in March. The sets include buildable vehicles utilizing the popular and award-winning KID K'NEX interlocking parts, which will allow fans to recreate favorite characters and scenes from the Roary television series. The new Roary toys will be supported with television advertising and an online campaign.


Narrated in the U.S. by Indy and NASCAR racer Sam Hornish Jr., Roary the Racing Car was launched exclusively in the U.S. on Sprout in fall 2008. Roary has also performed notably well on Sprout On Demand, on average ranking in the network's top 10 programs requested. In April new episodes, never-before-seen in the U.S., will air on Sprout. To celebrate the new toys and episodes, Sprout will host a special phone-in with Roary live on its Sunny Side Up Show. SproutForParents.com will host a giveaway competition of new Roary the Racing Car toys from Bandai. Sprout will also support the giveaway with a thirty-second promotional spot. In addition, special Roary programming will air on April 8th from 1 - 3 pm.


Continuing the Roary momentum, on Tuesday, June 7, HIT Entertainment and Lionsgate Home Entertainment will launch the first Roary home entertainment release in the U.S. Self-titled Roary the Racing Car, the DVD will feature never-before-seen episodes from the series and will be available at mass retailers nationwide. Previews of Roary episodes, DVD inserts and the Roary The Racing Car trailer are also offered on select HIT home entertainment titles of Thomas & Friends, Barney and Bob The Builder, and more, generating more than 500,000 impressions surrounding the DVD launch.


Andrew Haydon, Chapman Entertainment's Commercial and Finance Director comments: "Roary the Racing Car has already achieved great success in the U.K. and throughout the rest of the world, so we are very excited to bring him to the U.S. He is a great vehicle for getting kids excited about cars and motor sports from an early age and we hope our number one star will take the checkered flag in the States!"


"Ever since Roary was first broadcast on Sprout, viewers in the U.S. instantly took to the adorable racing car and his friends at Silver Hatch racetrack," said Stacey Reiner, Vice President, U.S. Licensing, HIT Global Brands. "There has been a steady demand for toys and DVDs, and we are thrilled to work with Toys"R"Us to offer Roary products exclusively at its stores across the country. Chapman Entertainment has created a smart and extremely likeable set of characters and stories with Roary the Racing Car, and it has translated well to toys and consumer products."


Since its U.K. launch in 2007, Roary the Racing Car has secured over 100 international licensees and has been sold to 150 countries.


About Roary the Racing Car
Roary the Racing Car is a turbo-charged pre-school series that follows the adventures of Roary™, a bright, loveable and energetic single-seater, and his amazing and diverse group of racing car friends at Silver Hatch racetrack. Roary's™ enthusiasm and curiosity often leads him into trouble, but he's a novice with a heart of chrome under his hood, always willing to make amends. Children join Roary™ on his journey, learning lessons as they go: how to do the right thing, how to be positive and helpful to others, road safety, the environment, ways to share and communicate, problem-solving and the importance of exercise and healthy living. The series uses a cutting edge combination of CGI, stop frame animation and colorful sets to convey a real sense of speed with all the thrills and spills of the racetrack. For more information, please visit www.roarytheracingcar.com


About Chapman Entertainment
Chapman Entertainment was founded by Managing Director, Greg Lynn, Creative Director, Keith Chapman - the originator of Bob The Builder - and Commercial and Finance Director, Andrew Haydon. It is a rapidly growing company specializing in the creation, production and IP management of original, quality children's and family entertainment properties. Creativity is key to the company which is evident through its first hit series, Fifi and the Flowertots, and the recently launched Little Charley Bear on CBeebies in the UK. For more information, please visit www.chapmanentertainment.co.uk.


About Bandai America Incorporated
A leader in developing engaging, quality toys that capture children's imaginative spirit and provide endless "Fun For The Future," Bandai America Incorporated is the manufacturer and master toy licensee of some of the most popular brands in children's toys and interactive entertainment today. The Bandai America brand family includes Power Rangers®, ThunderCats™, Ben 10™, Harumika®, and Pocoyo™, among other boys, girls, preschool and hobby product lines. Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan.Global interests encompass three strategic business units: Toys and Hobby, Amusement Facility and Contents.The company is headquartered in Cypress, California. Find out more about our expertise in connecting with kids in fun and fresh ways at www.Bandai.com.


Bandai logo: ® and © 2011 Bandai. All Rights Reserved.
Power Rangers: ® and © SCG Power Rangers LLC.
ThunderCats: TM & © Warner Bros. Entertainment Inc. and Ted Wolf. (s11)
Ben 10 Ultimate Alien: TM and © CARTOON NETWORK. All Rights Reserved.
Harumika: TM and © SUNRISE, Layup. All Rights Reserved.
Pocoyo: TM & © 2005-2011 Zinkia Entertainment S.A. Licensed by Granada Ventures Limited. All Rights Reserved.


About K'NEX Brands
Founded in 1992, K'NEX Brands, the world's most innovative construction toy company, was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX is America's building toy company focused on Building Worlds Kids Love, and encourages youngsters to "imagine, build and play." For more information, please visit www.knex.com.


About Lionsgate
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution and new channel platforms. The Company has built a strong television presence in production of prime time cable and broadcast network series, distribution and syndication of programming through Debmar-Mercury and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its prime time production, distribution and syndication businesses, including such critically-acclaimed hits as "Mad Men", "Weeds" and "Nurse Jackie" along with recent series such as "Blue Mountain State" and the syndication successes "Tyler Perry's House Of Payne", its spinoff "Meet The Browns", "The Wendy Williams Show" and "Are We There Yet?".


Its feature film business has generatedmore than half a billion dollars at the North American box office in the past year, fueled bysuch hitsas THE EXPENDABLES, which was #1 at the North American box office for two weeks, THE LAST EXORCISM, TYLER PERRY'S WHY DID I GET MARRIED TOO?, KICK ASS and the critically-acclaimed PRECIOUS, which won two Academy Awards®. The Company's home entertainment business has grown to more than 7% market share and is an industry leader in box office-to-DVD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate brand remains synonymous with original, daring, quality entertainment in markets around the world.


About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM. For more information, visit www.hitentertainment.com.


To download artwork, please visit www.hitnewsonline.com.


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