New York, NY
Aspiring ballerinas will be able to wear their passion for dance from the inside out as HIT Entertainment, a leading provider of quality children's entertainment, partners with Fruit of the Loom®, one of the world's most revered and trusted brands of apparel for the entire family, to launch a new line of Angelina Ballerina™ underwear. The Angelina Ballerina Fruit of the Loom character underwear will launch at retail in the US in Spring 2011. Designs will be based on the new CG-animated look in the television program, Angelina Ballerina The Next Steps, which airs on PBS KIDS®.
Fruit of the Loom will create and market Angelina Ballerina girls' packaged briefs available in sizes 4-8. The designs for girls will showcase the love of dance and fun exhibited by Angelina Ballerina and her friends.
"Kids love wearing their favorite characters – and no one does character underwear better than Fruit of the Loom," said Stacey Reiner, Vice President, Licensing, US & Canada, HIT Entertainment Global Brands. "The Fruit of the Loom brand is renowned for high quality, and we're thrilled to partner with them to launch this category for Angelina Ballerina."
"Angelina Ballerina is a character that girls love, and we are pleased to partner with HIT to allow girls to connect with one of their favorite characters through licensed underwear," said Karen Sahetya, Director of Marketing, Fruit of the Loom.
The launch of Angelina Ballerina underwear follows a recent announcement that Topsville was named Angelina's master apparel partner with lines launching at retail in Fall 2010.
Angelina Ballerina, a beloved publishing property for close to three decades, is a little star with big dreams of becoming a prima ballerina. This feisty little mouse works hard to reach her goals and along the way, and always learns from her mistakes. When little girls share in Angelina's experiences, they're inspired to go after their big dreams too. For more information about Angelina Ballerina, please visit www.angelinaballerina.com.
About Fruit of the Loom®
Fruit of the Loom is a leading international, vertically integrated basic apparel company, emphasizing branded products for consumers of all ages. The Company is one of the world's largest manufacturers and marketers of men's and boys' underwear, women's and girls' underwear, printable T-shirts and fleece for the Activewear industry, Casualwear and Childrenswear. An independent, wholly owned subsidiary of Berkshire Hathaway, Inc. (NYSE: BRK.A; BRK.B), the Company sells its products principally under the FRUIT OF THE LOOM® and BVD® brands. For more information about the Company and its products, visit http://www.fruit.com.
About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.
To download artwork, please visit www.hitnewsonline.com.