25 MAR, 2011


HIT Entertainment, one of the world's leading independent children's entertainment producers and rights-owners, and Simon & Schuster, one of the world's leading book publishers, have agreed head of terms on a publishing agreement for new pre-school series, Mike the Knight.

Under the five year agreement, Simon & Schuster is set to obtain the rights to publish books, in all categories apart from annuals, based on the new CGI animated series. Set in a magical medieval age Mike the Knight is due to premiere on TV screens around the world from this autumn.

This will be first time that HIT Entertainment will be working with Simon & Schuster UK. The group is based in London with sister companies in Australia, India, Canada and the United States.

Katie Price, Senior Director, Global Publishing at HIT Entertainment said:
"Simon & Schuster put together a really impressive pitch which demonstrated their enthusiasm and understanding of the brand. We are thrilled to be working with them for the first time in the UK and look forward to developing an exciting range of Mike the Knight publishing which will extend and enhance the enjoyment of this vibrant new property."

Ingrid Selberg, Publishing Director of Simon & Schuster UK said:
"I fell in love at first sight with Mike the Knight and was convinced that this property had the potential to become a huge success and a perennial super-brand. The combination of adventure, magic and humour, combined with strong role models for both boys and girls, is a winner. The property has enormous appeal and great scope for exciting publishing. I was determined that Simon & Schuster had to be the publisher for Mike the Knight and am delighted that we will be working with HIT Entertainment to make this is a great success."

Co-produced with Corus Entertainment's Nelvana Studio Mike the Knight is a new 52 x 12' CGI series set to transport viewers back in time to a magical medieval age. Mike is a 10-year old boy with a big future ahead of him. The son of the King and Queen of Glendragon, he is determined to follow in his father's footsteps to become a brave and noble knight. With the triumphant motto "Be a Knight, do it Right" the would-be hero is joined in his adventures by a host of characters including his trusty steed Galahad, two eccentric dragons Squirt and Sparkie and his sister Evie, a trainee wizard.

Mike the Knight has been pre-sold to CBeebies,TF1 and Treehouse with further broadcasters to be announced soon.

About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.

About Simon and Schuster UK
Simon & Schuster UK Children's Publishing was founded in 1998. Since then it has published numerous popular and bestselling titles and series, including The Spiderwick Chronicles by Tony DiTerlizzi & Holly Black, work by multi-award winning author Sophie McKenzie, The Great Hamster Massacre by Katie Davies winner of The Waterstone's Children's Book Prize 2010, Yuck by Matt and Dave, Aliens Love Underpants by Claire Freedman and Ben Cort, Olivia by Ian Falconer, Dora the Explorer, bestselling paranormal romance Hush Hush by Becca Fitzpatrick, and work by LJ Smith and Robert Sabuda.

Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and non-fiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonandschuster.co.uk.