30 MAR, 2011

HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners, has today announced that the Mike the Knight trade website www.miketheknight.com is now live.


Featuring a brand overview, detailed character descriptions, and background information on the programme's international broadcast partners www.mikethe-knight.com will provide an overview of this exciting new property for new and prospective partners.


Jules Heaton VP, Global Brand Management said: "As the build up to the programme launch draws ever closer the trade pages of the website provide an interim one-stop-shop to help partners and interested parties familiarise themselves with the brand."


Designed by the in-house digital team, over the coming months the site will include regular news updates as well as additional details about the series.


A comprehensive consumer website will launch in the autumn to accompany the series.


Co-produced with Corus Entertainment's Nelvana Studio Mike the Knight is a new 52 x 12' CGI series set to transport viewers back in time to an age filled with castles, quests, and dragons. Mike is a 10-year old boy with a big future ahead of him. The son of the King and Queen of Glendragon he is determined to follow in his father's footsteps to become a brave and noble knight. With the triumphant motto "Be a Knight, Do it Right" the would-be hero is joined in his adventures by a host of mediaeval characters including his trusty steed Galahad, two eccentric dragons Squirt and Sparkie and his sister Evie a trainee wizard.


As well as transmitting on CBeebies Mike the Knight is also due to air on TF1 in France and Treehouse in Canada this autumn with further international sales to be announced in the near future.


About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT also acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.


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