30 MAR, 2011

New York, NY

HIT Entertainment, a leading provider of quality children's entertainment, is pleased to announce three new publishing deals for Barney, Thomas & Friends, and for the first time, Angelina Ballerina, in Latin America. Beginning Spring 2011, children and families in the region will be able to enjoy new books in a variety of formats and magazines featuring HIT's beloved characters. New partners include:

  • Editora Fundamento will publish picture storybooks for Thomas & Friends in Portuguese available at mass retailers across Brazil.

  • Editora Vale das Letras in Brazil will be the new publisher of Thomas & Friends coloring & activity, puzzle, bath, and book plus CD ROM formats in Portuguese. The books will be rolled out to mass and specialty retailers in June 2011.

  • Editorial Vértice will debut the first Angelina Ballerina publishing program in Latin America with story, coloring and activity books for Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela. Editorial Vértice will also publish coloring and activity books for Barney and Thomas & Friends, and the Thomas & Friends magazine in Argentina, Chile, Paraguay, Peru and Uruguay. In addition, Barney coloring and activity books will be published in Mexico.

"We are thrilled to partner with Editora Fundamento, Editora Vale das Letras and Editorial Vértice to bring new publishing formats for HIT Entertainment brands to these territories," said Gabriela Arenas, Vice President, Consumer Products, Thomas Division – The Americas, and Latin America. "HIT properties continue to grow in popularity in Latin America, and deals with these three leaders in Latin American publishing demonstrate the continued demand for Barney, Thomas & Friends and Angelina Ballerina."

About HIT Entertainment
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment's Fifi and the Flowertots™ and Roary the Racing Car™ in North America, as well as Wallace & Gromit™, Shaun the Sheep™, Timmy Time™ and Aardman Classics from Aardman Animations. HIT acts as representative for The Wiggles® in the UK. Launched in 1989, HIT's lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, Sprout®. For more information, visit www.hitentertainment.com.


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