28 MAY, 2015

Speakaboos & Mattel To Offer Free Thomas & Friends, Angelina Ballerina,


and Mike the Knight Apps With Launch Of Google Play Family Experience


New York, NY (May 28, 2015) – A new Thomas & Friends® interactive adventure is coming to tablets this May!  In celebration of the 70th Anniversary of Thomas & Friends, Speakaboos, the award-winning mobile education platform that brings well-known children’s stories to digital devices through interactive storybooks, in partnership with Mattel Inc., will offer free interactive stories for Android for Mattel’s beloved preschool brands, Thomas & Friends, Angelina Ballerina®, and Mike the Knight®.  The new story apps will be available for free for one month exclusively in the new Google Play family-friendly experience, launched today.  


“On the occasion of Thomas’ 70th Anniversary and the launch of Google Play’s family-friendly experience,  we’re pleased to offer Thomas fans a new Thomas & Friends adventure with Speakaboos,” said Henry Hsiao, Senior Director, Innovation Acceleration & Strategic Partnerships, Mattel, Inc. “Thomas has its roots in publishing and storytelling, and the Speakaboos app offers aspiring engineers a new, interactive and educational experience alongside their favorite #1 blue engine and his best friend Percy.” 


"Speakaboos is thrilled to be part of the Thomas & Friends 70th anniversary celebration and to continue its partnership with Mattel by offering a highly engaging new digital Thomas story for young readers," said Neal Shenoy, CEO of Speakaboos. "Our mission is to motivate children to read and read more. The addition of new stories based on beloved Mattel characters to the growing Speakaboos library offers even more opportunities for children to interact with these favorite icons while encouraging active participation and developing critical reading skills along the way.”


From May 28-June 28, Speakaboos will offer the following interactive stories featuring Mattel preschool content, exclusively on Google Play. After that, the content will be available across all platforms as part of the Speakaboos subscription service.  The new Mattel stories for Speakaboos include:



Readers can visit Google Play for the Speakaboos Thomas app pricing. The Angelina Ballerina and Mike the Knight apps will be free to download on Google Play.


The launch of the new Thomas app continues a year of celebration for Thomas & Friends around the world in 2015 as the brand celebrates its 70th anniversary with new content, partnerships and activations around the globe.  


The Speakaboos app features user-friendly character navigation and an optimized design for the smaller screen size, inviting children as young as two years old to access a library of favorite stories and songs wherever they go.  Speakaboos offers a growing library of 150+ stories and songs featuring animation, interactivity, music, and read-along text that encourages early reading. Interactive features engage young readers while improving comprehension, vocabulary, and fluency.


The Speakaboos app is free to download on the App Store and users can explore stories for free on a trial basis - an unlimited subscription service is available for $4.99 a month and $49.99 for a year.  


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About Speakaboos
Speakaboos is an award-winning mobile education platform for early childhood literacy and language learning.  Our mission is to build lifelong readers. Speakaboos features the largest catalog of interactive stories and songs developed by experts and delivered to children across all digital platforms.  Speakaboos is distributed to thousands of children in homes, schools and libraries globally in strategic partnership with the world’s largest education, media and technology companies.  For more information visit: http://www.speakaboos.com/corporate/about



About Mattel


The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.


 


For more information:


Daniel Benkwitt / Speakaboos PR


646-660-9434 / daniel@speakaboos.com


 


Noelle Dong / Mattel PR


646-647-5336 / noelle.dong@mattel.com


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