24 FEB, 2015

Mexico’s #1 Free to Air Broadcaster to Add Reimagined Series to its All-Star Preschool Programming 


NEW YORK, NY—February 24, 2015— HIT Entertainment, one of the world’s leading pre-school entertainment companies and a subsidiary of Mattel, Inc., and Televisa, Mexico’s #1 free to air broadcaster with a reach of 20 million households, announced today that the re-imagined Bob the Builder® television series will debut as part of the network’s highly successful preschool programming line-up in 2016.  The launch of the series on Televisa will expand HIT Entertainment’s partnership with the network, which already airs Thomas & Friends®, another leading Mattel property and program produced by HIT Entertainment.  


“We are honored to be selected as the broadcasting partner for the highly anticipated Bob the Builder series in Mexico and are look forward to growing our already thriving partnership with Fisher-Price.  Their content portfolio has been incredibly impactful in helping us build out our popular preschool programming block” said Maca Rotter, Managing Director, Global Consumer Products, Televisa. 


“Televisa has been an esteemed partner in bringing many of our core properties, such as Thomas & Friends, to the region, and as we expand our relationship, they will be instrumental in helping us introduce the new Bob the Builder series to kids and parents in Mexico,” said Claudia Scott-Hansen, Group Director, Broadcast, Mattel, The Americas.  “We are aligning our best possible partners, including Televisa, to enable us to share the reimagined Bob the Builder program with families across the globe.” 


Bob the Builder’s contemporary new image is produced by HIT Entertainment with animation services provided by Canadian-based digital animation company Mainframe.  The new CG-animated series—which will air on Televisa in 2016—will see Bob the Builder continuing to bring the world of construction to life for kids, with new relatable locations and construction projects and aspirational heroes, including Bob himself, but also an expanded role for Wendy as the team’s Electrical Engineer.  In addition, there will be a greater incorporation of technology throughout Bob’s world and with the introduction of Bob’s new young, tech-savvy apprentice, Leo.  All of the show’s core machine characters return for the new series, including popular vehicles Lofty, Muck and Scoop.


HIT Entertainment first partnered with Televisa in November 2012 when the broadcaster began airing Thomas & Friends three days per week on Televisa (Canal 5).  In 2014, their partnership expanded to promote HIT Entertainment’s core properties across multiple entertainment platforms that target families, including their kid-targeted website Televisa Niños.  Thomas & Friends now airs on the network Monday through Friday and consistently ranking as a top program on the network.


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For more information, please contact:


Noelle Dong / HIT Entertainment – The Americas


(646) 467-5336 / noelle.dong@mattel.com


 


Katie Kajumba / HIT Entertainment – Global Public Relations


+44 (0)20 755 42581/ katie.kajumba@mattel.com


 


About Bob the Builder®


Bob the Builder and his machine team are ready to tackle any project. As they hammer out the solutions that lead to a job well done, Bob and the crew demonstrate the power of positive-thinking, problem-solving, teamwork and follow-through. Most importantly, from start to finish, the team always shows that The Fun Is In Getting It Done! Bob the Builder is produced by HIT Entertainment with animation services provided by Canadian based digital animation company Mainframe, a division of Rainmaker Entertainment. 


About HIT Entertainment


HIT Entertainment is one of the world's leading preschool entertainment companies, specializing in building powerful brands based on engaging stories.  HIT Entertainment’s world-class portfolio includes  Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.


HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families.  This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, and live events and attractions.  HIT Entertainment, a division of Fisher-Price, and a subsidiary of Mattel, Inc. (NASDAQ:MAT), has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com


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