10 OCT, 2014

To further maximise the impact of the strategic, global distribution of its content and leverage its leading preschool, girls, and boys portfolio of brands, Mattel announced today a new global content distribution team structure.  Consolidated under Mattel’s HIT Entertainment division, lead by veteran industry experts across broadcast distribution, home entertainment, and emerging media,  the team will be responsible for distribution of content across all of Mattel’s leading brands including, Barbie®, Hot Wheels®, Monster High®, Thomas & Friends®, Bob the Builder®, and Fisher-Price® brands, including Little People®.


“As the entertainment landscape continues to evolve from traditional media to one including digital and emerging platforms, this new structure will keep teams aligned with brand strategy. This will give Mattel’s distribution partners the best that our portfolio has to offer, while delivering to consumers a seamless and immersive brand experience across all touch points,” said Edward Catchpole, Senior Vice President and General Manager, HIT Entertainment.


“The new structure ensures that all businesses across all regions will maximise the value of our content to drive growth.” 


Leading the distribution strategy and direction for the Mattel Global Content Distribution Team will be Edward Catchpole.  The team will include Sid Mathur, Vice President, HIT Entertainment, responsible for global content distribution oversight; Alison Homewood, Vice President, Content Distribution, UK & EuroMEA; Claudia Scott-Hansen, Group Director, Broadcast Distribution for The Americas; Andrea Carpenter, Group Director, Home Entertainment for North America; Simon Riches, Senior Manager, Home Entertainment for UK & EuroMEA; Henry Hsiao, Senior Director, Marketing and Digital Media, for global emerging media; andBryce Inoyue, Business Head, for all content distribution for Asia.


The combined Mattel portfolio currently has more than 600 hours of content, with additional content being green lit for production every year.   Across all its brands, Mattel content is viewed by more than one billion house holds more than 185 global territories and 40 languages. 


-Ends-


For more information, please contact: 


Katie Kajumba / HIT Entertainment – UK & International


+44 (0)20 755 42581/ kkajumba@hitentertainment.com


 


Noelle Dong / HIT Entertainment – The Americas


+1 (646) 467-5336 / ndong@hitentertainment.com


 


Notes to editors


About Mattel


The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA®Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.


 


About HIT Entertainment


HIT Entertainment is one of the world's leading preschool entertainment companies, specializing in building powerful brands based on engaging stories.  HIT Entertainment’s world-class portfolio includes  Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.


HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families.  This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions.  HIT Entertainment, a division of Fisher-Price, has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com


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