15 MAY, 2014

HIT Entertainment, one of the world’s leading pre-school entertainment companies and rights owners, has partnered with Norfolk-based Heaven Made Foods, on a new Thomas & Friends character jelly. 

The raspberry flavoured jelly, shaped as much-loved little blue engine, Thomas, contains no artificial colours, sweeteners or preservatives.

The jellies will be stocked nationally by Waitrose from today, rolling out to other major supermarkets in the UK shortly afterwards.

Oliver Elmer, Managing Director at Heaven Made Foods said “Heaven Made Foods is extremely excited to be working with HIT Entertainment on this new and much loved children’s character jelly.  We have spent a lot of time and effort developing our character jellies, the first of which went on sale in the summer of 2013. Since then, we have seen strong growth and believe that the new Thomas & Friends jelly will prove incredibly popular. Thomas & Friends is a great brand and we think will be a fantastic addition to our range of character jellies.” 

Kate Schlomann VP Global Brand at HIT Entertainment added; “We’re delighted to be partnering with Heaven Made Foods – the jelly is delicious and sure to be a real hit with Thomas & Friends fans and parents alike, appearing at pre-school parties up and down the country very soon”.


 About Thomas & Friends

Thomas the Tank Engine was created by a father for his son 69 years ago and today is enjoyed by families in more than 185 territories and in 30 languages.  The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. Thomas & Friends makes tracks to great destinations on PBS KIDS®, Sprout® and on Five’s Milkshake! and Nick Jr in the UK and on CCTV in China.  Downloadable episodes are available through iTunes. For more information about the world of Thomas the Tank Engine™ and his friends, please visit www.thomasandfriends.com.

About Heaven Made Foods

Heaven Made Foods has been leading the field of chilled dessert manufacture and bespoke jelly manufacture for over 20 years. Heaven Made Foods prides itself in using no artificial additives or ingredients and nutritional values being consistently excellent. Delivering nothing but high quality flavours, using clean natural ingredients, Heaven Made Foods offers a range of genuinely healthy desserts.  Heaven Made Foods products are made in the heart of rural England. For more information visit www.heavenmadefoods.co.uk


Jamila Atta, HIT Entertainment

Direct: 020 7554 3641

Email: JAtta@HITEntertainment.com