14 MAY, 2014

Mattel and HIT Entertainment honoured a number of licensee partners at its recent 'Country Conference', launching its inaugural Licensing Awards.

Presented at the event in London, the awards recognise the expertise, dedication and achievement of UK licensing partners across all Consumer Products categories over the last 12 months.

The winners were:

  • Most Innovative Product of the Year – Carlton Books for ThomasProduct

  • Range of the Year – Blues Clothing for Monster High

  • Overall Product of the Year – IMC for Max Steel

  • Newcomer of the Year – West End for Barbie

  • Licensee of the Year – MV Sports

Maria Maranesi, VP Consumer Products at Mattel said "We wanted to recognise and reward our partners for their development of product and continued commitment to growing ranges in partnership. It seemed fitting to celebrate their dedication to our properties over the past 12 months in this way. We are looking forward to more celebrations with our partners in all our key territories over the next coming months."

-Ends -

 About HIT Entertainment
HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories.  HIT Entertainment’s world-class portfolio includes  Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®. 

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families.  This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions.  HIT Entertainment is a subsidiary of Mattel, Inc. and has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com

About Mattel
The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel’s portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel’s companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.


For all media enquiries, please contact:
Katie Kajumba at HIT Entertainment
Direct: +44 (0)20 7554 2581
Email: kkajumba@HITentertainment.com

Sarah Allen at Mattel
Direct: +44 (0)1628 500121
Email: sarah.allen@mattel.com