12 MAY, 2014

NEW YORK, NY— May 12, 2014 — Peep! Peep! Thomas & Friends® is moving full steam ahead into Brazil! HIT Entertainment, one of the world’s leading preschool entertainment companies and a division of Fisher-Price, announced today that it will debut the globally popular Thomas & Friends® television series on TV Cultura, Brazil’s #1 free broadcaster for children, on Monday, May 12th.  The series will join Brazil’s highest rated kids block called “Quintal da Cultura” (Culture in the Backyard), a live action show that features TV Cultura’s preschool line-up.  TV Cultura is the latest Latin American free TV broadcaster to offer Thomas & Friends programming, including most recently, Televisa in Mexico.

Sid Mathur, Vice President, The Americas, HIT Entertainment, said, “TV Cultura’s commitment to family-friendly, high quality and educational programming makes the network the best home for Thomas & Friends in Brazil.  Overall, the Thomas & Friends franchise has growing momentum in the region, and we are thrilled to partner with them to bring our #1 blue engine into the homes of millions of young Thomas fans across the country.”

“It’s a great delight for us to include Thomas & Friends in our children's programming line-up.  The addition confirms TV Cultura’s commitment to provide high quality entertainment,” said Marcos Mendonça, Director-President at TV Cultura. 

Airing as part of the “Quintal da Cultura” bloc on TV Cultura, Thomas & Friends will air Monday to Friday at 9:30am/11:30am and 3:00pm/6:00pm, and on Saturday at 8:45am and 12:00am.  TV Cultura reaches approximately 35 million of the 59 million households in Brazil. 

To further engage viewers and promote the series, a Thomas & Friends microsite will live on the TV Cultura web site and feature Thomas & Friends games, activities and parent solutions.  HIT Entertainment and TV Cultura will promote the series with on-air Thomas & Friends short-story capsules and sing-along music videos.  In addition, HIT will run social media and on-air contests for fans to win Thomas & Friends themed prize packs. 

In Brazil, HIT Entertainment is exclusively represented by Media Mundi for Free-to-air syndication.  Along with his engine friends, Thomas the Tank Engine captivates children in more than 185 territories and 30 languages. The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. To date, 200 million Thomas & Friends books and e-books have been sold and the CG-animated Thomas & Friends series is more popular than ever, rating as one of the top programs for children ages 2 to 5[1] in the U.S. and across the globe. 

About TV Cultura

Widely acknowledged as an example of public television, TV Cultura is the most important media from Fundação Padre Anchieta. A modern broadcaster committed to offering qualified, attractive, critical and democratic programming focusing on different publics and ages. In 45 years of history, it has won more than 400 national and international awards, mainly for exhibiting diverse contents that entertain, advise and teach with cleverness and creativity. TV Cultura stands out as creator and producer of internationally awarded innovative children's programs such as Catavento, Bambalalão, Castelo Rá-tim-bum and Cocoricó, besides journalistic and cultural high standard attractions as Roda Viva, Jornal da Cultura, Ensaio and Metrópolis. Sustainability and citizenship actions are broached seriously in programs as Repórter Eco. This public television channel contributes to form future citizens. Cinema, theater, music, dance, literature, animation, art in general, personalities are also inserted into the content of its programming.

On February 2014, TV Cultura won the Emmy Kids Awards as the best series in 2013 with a production called Pedro & Bianca, Prix Jeunesse Award also for this series. The story follows the routine of twins’ couple inside and outside a typical Brazilian school. Their adventures, experiences, distresses, family and friends are portrayed in this interesting soap opera. Another acknowledgment has come from a research made by Populus, asked by BBC. The results indicate TV Cultura as the second best TV station around the world in issues such as quality and respect.

About Thomas & Friends™

Thomas the Tank Engine was created by a father for his son nearly 70 years ago and today is enjoyed by families in more than 185 territories and in 30 languages.  The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation.  Thomas & Friends makes tracks to great destinations on PBS KIDS®, Sprout® and with downloadable episodes available through iTunes. For more information about the world of Thomas the Tank Engine and his friends, please visit www.thomasandfriends.com. Follow Thomas on Facebook at facebook.com/thomasandfriends and Twitter @ThomasParent.

About HIT Entertainment

HIT Entertainment is one of the world's leading preschool entertainment companies, specializing in building powerful brands based on engaging stories.  HIT Entertainment’s world-class portfolio includes  Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families.  This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions.  HIT Entertainment, a division of Fisher-Price, has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com



Noelle Dong                                         
HIT Entertainment PR                       
T: 646.467.5336                               

Alexani Barbosa
TV Cultura
T: (5511) 2182-3281

Guilherme Mariano 
TV Cultura
T: (5511) 2182-3281


[1]  Nielsen NPower, 11/2013