4 APR, 2014

HIT Entertainment, one of the world's leading pre-school entertainment companies, has today announced that a brand new CG-animated series of Bob the Builder has entered pre-production.

The new series is being produced out of HIT's UK headquarters with animation services provided by Canadian based digital animation company Mainframe, a division of Rainmaker Entertainment.

HIT Entertainment will produce two series of 52 x 11' episodes of the popular pre-school show, due to be delivered late 2015.

Michael Carrington, VP Global Content & Executive Producer at HIT Entertainment said: "We are thrilled to be bringing an all new series of Bob the Builder to viewers around the World. The brand is built on strong foundations and with the new creative direction we're working on we are committed to ensuring the future remains bright for TV's favourite builder. Viewers can look forward to lots more excitement from Bob and the team, compelling new characters and dynamic locations!"

Rainmaker Entertainment announced last year the re-launch of Mainframe as its television division. Mainframe, one of the world's most prolific producers of computer animation for television and direct to videos, is a brand synonymous with groundbreaking CG animation in the world of TV. The new CG-animated Bob the Builder series will be the first production under the legendary name.

According to Michael Hefferon, President and Executive Producer at Mainframe Entertainment, "We are excited to be working with HIT Entertainment on the collaboration of an all new Bob the Builder series. It is an honour for us to be entrusted with the opportunity to be a part of this iconic property, bringing fresh episodes of Bob the Builder to a new generation of kids."

-Ends -

About HIT Entertainment
HIT Entertainment is one of the world's leading pre-school entertainment companies, specialising in building powerful brands based on engaging stories. HIT Entertainment's world-class portfolio includes Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of pre-schoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment's lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions. HIT Entertainment, a subsidiary of Mattel, Inc., has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com

About Rainmaker Entertainment

Based in Vancouver, British Columbia, Rainmaker Entertainment Inc. is a multifaceted animation studio and one of Canada's largest producers of CG animation. Originally established as Mainframe Entertainment, the company produced the first ever CGI animation series, ReBoot. Honouring this legacy, Rainmaker launched Mainframe as its new television division in September of 2013. On February 15, 2013, Rainmaker's first feature film, Escape From Planet Earth (distributed by The Weinstein Company), opened on 3200 screens across North America. Currently the studio is working on its second feature, Ratchet and Clank. Based on the popular Sony PlayStation game, this film is slated for release in 2015. In January 2014, Rainmaker announced its second collaboration on a Sony PlayStation title, Sly Cooper (slated for 2016 release). Over the course of its 15+ year history, Rainmaker has continued to break new ground in animation, telling engaging stories and creating compelling characters for all media. For more information, visit www.rainmaker.com 

For all media enquiries, please contact:

Katie Kajumba
HIT Entertainment
Direct: +44 (0)20 7554 2581 / +44 (0)7825 204 459
Email: kkajumba@HITentertainment.com