17 MAR, 2014

HIT Entertainment, one of the world’s leading pre-school entertainment companies, is inviting families to join Thomas & Friends on an exciting virtual journey through a new online activity hub.

Celebrating key milestones and moments on the journey through childhood, the interactive hub offers parents a variety of activities they can do with their children throughout the year; from encouraging day-to-day development to marking seasonal calendar occasions.

The One Journey Endless Destination hub includes the ‘Really Useful Challenge Chart’ to help make daily tasks a little more rewarding. Those who complete each day’s activities successfully are entered into a daily draw to win the latest Thomas & Friends DVD, and one lucky winner will win a host of goodies to create the ultimate Thomas & Friends bedroom.

Inspired by the upcoming release of new DVD, Thomas & Friends: Spills & Thrills, Easter is the time for some messy fun! Parents are encouraged to take photos of their children painting Easter eggs using specially-created stencils and guides available on the hub. The winning submission, as voted for by the Thomas & Friends Facebook community, will receive a special Thomas Land adventure at Drayton Manor. 

Later in the year, fearless youngsters can take part in ‘Hide and Seek’; a virtual treasure hunt where brave explorers must piece together clues for a chance to win an exclusive ticket to the premiere of Thomas & Friends: Tale of the Brave.

Robin Gay, Global Brand Director Thomas & Friends, said: ‘A pre-schooler’s life is a journey full of exciting, endless possibilities. With discovery and exploration at the heart of the Thomas & Friends brand, we wanted to create an interactive destination for children and parents to share these moments together’.

With various touchpoints throughout the year, the hub will feature a design competition, interactive calendar and Christmas giveaway, as well as the introduction of brand new engines. For more information visit: www.thomasandfriends.com/AllAboard.

HIT Entertainment partnered with marketing agency Sponge to develop the online hub.