24 FEB, 2014

Favorite #1 Engine and On the Go Squeezable Fruit Pouch to Join For Cross-Promotion and Sweepstakes to Run March 1-May 31, 2014 

 New York, NY (February 24, 2014) – Thomas & Friends® continues to promote a healthy track for kids as HIT Entertainment, one of the world’s leading preschool entertainment companies and a division of Fisher-Price, partners with Buddy Fruits, the U.S. pioneer of the squeezable fruit pouch that is committed to delivering families a nutritious alternative to unhealthy foods. The cross-promotion, which features several Thomas & Friends®-branded Buddy Fruits products as well as a sweepstakes that gives fans the chance to win the ultimate Thomas & Friends experience, will commence on March 1st and run through May 31st

“The co-promotion with Buddy Fruits for Thomas & Friends aligns perfectly with our national ‘Any Time is Thomas Time’ campaign,” said EJ Minor, Group Director, Retail Development and Consumer Marketing, HIT Entertainment.  “The ability to promote a healthy snack that can be consumed any time by Thomas fans while providing the chance to win special Thomas & Friends experiences is naturally a win-win for us.”

“Thomas is exactly the type of partner we love to work with. At Buddy Fruits, we look to spread the good through providing quality products and connecting with companies that have similar values. We want to make a difference,” said Buddy Fruits CEO Jerome Lesur, “We’re honored to be associated with Thomas & Friends.”

The Buddy Fruits line will feature Thomas & Friends artwork along with information about the sweepstakes that will grant two lucky grand prize winners a Thomas & Friends total room makeover, with an approximate value of $2000 each.  Each week of the promotion, consumers will also have the opportunity to win one of two family four-packs of tickets to the popular Day Out with Thomas live event tour. Day Out with Thomas: The Thrill of the Ride Tour 2014 is a fun-filled event that provides children of all ages the opportunity to climb aboard and take a ride with Thomas as well as participate in Thomas & Friends themed activities. The tour, now in its 19th year, will make stops in 42 cities and is expected to welcome nearly one million passengers in 2014. 

The Thomas & Friends Buddy Fruits partnership will be promoted with a digital campaign, and across Buddy Fruits’ social media platforms and the homepage of their web site, and on the Thomas & Friends Facebook page and website. In addition, the promotion will be featured on Buddy Fruits retail displays and packaging for its blended fruits and smoothies.  Buddy Fruits will sample products at 40 Day Out with Thomas events across the United States in 2014.

Starting March 1, consumers can enter the sweepstakes by visiting the Buddy Fruits Facebook Page at facebook.com/buddyfruits. After consumers enter the promotion, they will be able to download a coupon for a $2.00 discount for any in-store purchase of the Thomas & Friends: Spills & Thrills DVD, to be released on March 4 from HIT Entertainment and Lionsgate.  


About Thomas & Friends™

Thomas the Tank Engine was created by a father for his son nearly 70 years ago and today is enjoyed by families in more than 185 territories and in 30 languages.  The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation.  Thomas & Friends makes tracks to great destinations on PBS KIDS®, Sprout® and with downloadable episodes available through iTunes. For more information about the world of Thomas the Tank Engine and his friends, please visit www.thomasandfriends.com. Follow Thomas on Facebook at facebook.com/thomasandfriends and Twitter @TrueBlueEngine.

About Buddy Fruits

Buddy Fruits offers a variety of the highest quality fruit snacks on the market. The line of tasty 100% pure fruit products are vegan, gluten-free, and guilt-free, 100 calories or less. For more information and a full product line, visit www.buddyfruits.com and follow Buddy Fruits on Twitter and Facebook.

About HIT Entertainment

HIT Entertainment is one of the world's leading preschool entertainment companies, specializing in building powerful brands based on engaging stories.  HIT Entertainment’s world-class portfolio includes  Thomas & Friends®, Mike the Knight™, Fireman Sam®, Bob the Builder, Barney®, Angelina Ballerina®, Pingu® and Rainbow Magic®.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families.  This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, publishing, consumer products and live events and attractions.  HIT Entertainment, a division of Fisher-Price, has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com



Noelle Dong \ HIT Entertainment PR – The Americas
T: 646.467.5336 \ ndong@hitentertainment.com

Anais Sori \ Buddy Fruits
T: 305.774.7332 \ asori@buddyfruits.com