29 MAY, 2013


HIT Entertainment, one of the world's leading pre-school entertainment companies, today announced that the ultimate ‘Hero Next Door’ Fireman Sam continues to set hearts alight across the channel with great audience ratings on France5 and  a range of toys preparing to be launched by new toy distributor Silverlit.

Since September 2012, the CGI series has consistently been the second-highest rating children’s show on France5, attracting audiences significantly over the slot average.   Building on the success of the property, Silverlit will begin distributing the award winning toy range from UK & Eire master toy partner Character Options in France this month.

The toy range includes a selection of exciting action figures, rescue vehicles and playsets and will be launched through independent retailers initially before focusing on grocers and multiple retailers later in the year.  The toy roll-out will be supported by high profile PR and marketing initiatives.

“Fireman Sam has been saving the day for over 25 years and his appeal shows no sign of fading” says Edward Catchpole, Senior Vice President, HIT Entertainment.  “We’re delighted to team up with Silverlit to keep Fireman Sam’s popularity burning in France.”

Guillaume Coulaud, Silverlit France Marketing Manager also said: “Fireman Sam is a great opportunity for Silverlit. The show has all the ingredients of a well-produced CGI series, including  an appealing hero and action-packed storylines. Fireman Sam is loved by children and reassures parents, totally in accordance with our Ouaps brand. Fireman Sam and Ouaps are now teamed up for a great success in France!”

HIT continues to work with best-in-class licensing partners around the world to grow its brands and provide consumers with high quality, engaging experiences across television, home entertainment, digital media, publishing, consumer products, live events and at retail.