26 JUL, 2012

HIT Entertainment, one of the world’s leading providers of high quality children’s entertainment and a division of Fisher-Price, today announced Sunshine Events as the official live events partner in the Middle East and North Africa (MENA), bringing some of the world’ s most popular children’s brands to life in these regions.

This new deal will see Sunshine Events acquire the rights to Barney® and Little Big Club® ticketed shows in the MENA region, as well as production and development rights to a catalogue of live event experiences for all other HIT brands including Thomas & Friends®, Bob the Builder®, Angelina Ballerina®, Fireman Sam ®and Pingu®.  All shows will be available in both Arabic and English.

A new full length Barney production ‘Let’s Go’ is currently in development and will tour from autumn 2012, with the remainder of the HIT portfolio featuring in smaller mini-shows and ‘meet and greets’ from Summer 2012 onwards. Barney and the other HiT brands are hugely popular in the Middle East and together have sold over $1million worth of DVDs at retail in the past year.

David King, Group Director of Live Events & Attractions at HIT Entertainment said: “We’re delighted to start our relationship with Sunshine Events by signing them as the official live events partner for the HIT portfolio in the MENA region.  This new partnership will enable us to ensure all events in these territories comply with a level of quality and consistency that is befitting to these market-leading brands. Sunshine cares deeply about producing high quality, innovative children’s entertainment and we’re confident this partnership will satisfy the huge demand for our brands within the territory, as well as ensuring that consumers get to enjoy top quality, official HIT shows.”

Riyaz Suterwalla, Shareholder of Sunshine Events stated: “We are honoured to have been selected by HIT Entertainment to represent these iconic global brands and look forward to a long term strategic partnership.”

Stuart Every, Director at Sunshine Events commented: “Our team is very excited about developing new and wonderful shows to bring to families across Arabia. Live events are a wonderful experience for both children and their families.”