12 MAR, 2012

HIT Entertainment, one of the world’s leading children’s entertainment producers and rights-owners, today announced it has signed three new UK licensees for Thomas & Friends. These include Ice Fresh for ice-creams and two personal care licensees- H&A for toiletries and Dr. Fresh Inc. for oral hygiene.

Ice Fresh’s Thomas shaped ice-creams on a stick will be available in supermarkets in the spring and will also be sold at Thomas Land at Drayton Manor and Days Out With Thomas at heritage railways across the country. Dr. Fresh Inc’s range of products includes: toothpaste, tooth brushes, plasters, first aid kit, toothbrush timer gift set and a bathroom tidy set whilst H&A’s toiletry range features: bath soap crayons, magic facecloth and fizzer set and a Thomas the Tank Engine bath buddy the products will make their retail debut in the coming months.

The Ice Fresh signing and the recent appointment of Silver Spring for lunch box sized branded mineral water brings the total number of food and drink licensees to ten giving Thomas & Friends increased visibility in the grocery aisles.  Hit is looking to further expand this number by actively appointing new licensees in the food and drink category.

Laura Clarke, VP Consumer Products UK and EMEA, Thomas & Friends said: “Thomas continues to attract a high calibre of licensees across a wide range of categories. We are delighted to welcome these new licensees on board - their innovative range of products will create increased impact for the brand at retail.”

Thomas & Friends has 105 UK licensees and is the country’s number 1 pre-school toys brand[1]; a position it has held for the last 12 years.

[1] Source NPD data